Love Them Up and Keep Them Forever™

Have you wondered what we mean by “loving up” your customers?  And what do you do if you don’t feel love towards them?  We’ve got the answer for you and it’s really really easy.  It’s a new way of thinking about love.  Is it a noun or a verb? Most people define love as the feeling you have towards your family, your husband, your boyfriend, your children…even your dog.   In that context, love is a noun used to describe an emotion.  You can feel love for someone in this way, even if you don’t actually “do” anything to show it.  

What if you thought of love as a verb, something you did rather than something you felt?  

Here’s an example.  I “love” my husband by cooking dinner, fixing his lunch for work and calling him during the day to let him know I’m thinking about him.  I don’t HAVE to do any of these things, though I know they make him feel loved, so I do them.  It’s good for my marriage and therefore, good for my family and our happiness.  And since I know it makes him feel so good, it inevitably makes me feel good, too.

You can “love” your customers in a similar fashion.  We all like to get a smile and a hello when we first see someone.  So, you can love your customers by smiling and conveying a cheerful greeting.   You can also “love” your clients by really listening when you talk to them, asking questions and getting to know them a bit better.  You can “love” them by doing your very best work for them every time they call on you for services.  You can “love” them by always being calm and patient, no matter how frustrating or confusing things can get.  

Taking a loving approach doesn’t necessarily mean you always feel loving.  It means you care enough to love through your actions, no matter how you feel.  And in business, love is definitely a verb.  

Reflections:  What actions would you define as showing the love for your customers?

Posted by Lori Jo Vest on www.lovethemup.com